Top 5 Super Bowl Commercials 2025

Super Bowl is one of, if not the biggest sporting spectacle in the calendar. Every February, millions of people gather around their screens to watch the Super Bowl. While football fans are cheering for touchdowns, us marketers are analysing something even more important - the commercials. 

For a marketing agency, the Super Bowl isn’t just about the game; it’s the biggest advertising event of the year. Establishing trends and shaping the industry’s future. 

Here’s our top 5 ads that matter more to us than the final score….

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5. Michelob ULTRA: The ULTRA Hustle

Michelob Ultra’s playful ad stars Willem Dafoe and Catherine O’Hara in a fun pickleball showdown against pro athletes, using humour and star power to blend beer with an active lifestyle.

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4. Hellman’s  - When Sally Met Hellmann’s

Meg Ryan and Billy Crystal recreate their iconic diner scene for Hellmann’s, blending nostalgia, humour, and brand integration in a cleverly executed ad.

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3. Stella Artois: David & Dave

Stella Artois’ 2025 Super Bowl ad, 'David and Dave', stars David Beckham and Matt Damon in a witty, star-studded spot directed by Ben Affleck.

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2. STōK Cold Brew: Hollywood Magic

Wrexham AFC’s Super Bowl ad, produced by Ryan Reynolds’ Maximum Effort, features Channing Tatum critiquing the team’s celebration moves, introducing the club to a US football audience with STōK Cold Brew.

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1. Squarespace: Barry and Mosley

Coming in at number one is Squarespace’s 11th Super Bowl ad, 'A Tale As Old As Websites'. Starring Barry Keoghan in a whimsical story blending old-world Ireland with modern tech to showcase the platform’s business tools.