Should My Brand be on TikTok?

Should my brand be on TikTok? 🤔 We get asked this a lot...

And we encourage you to reframe this question...

💡 *Reframe* ---> What does my business stand to lose if I don't have a presence on TikTok? 💡

Plan for the future, because...

A) You don't want to be playing catch up in a however many months / years' time, when your competitors have found their forte and rhythm on TikTok.

B) What is it that the customers of tomorrow and the future need to be told, now? Educate and nurture them, so they're ready for when the purchasing decision does eventually arrive.

C) TikTok success doesn't happen overnight. It took Duolingo 18 months to become the phenomenon that they are today. And it wasn't until their 39th video that they properly struck a chord with their audience, and found their viral moment of glory.

Despite common belief, TikTok isn’t some dark art only for kids. Plus, it’s projected there will be 21 million UK TikTok users in 2026!
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TikTok is being coined as the modern day go-to search platform for advice and inspiration. If you have a product or service that people are going to likely want to search for, then discoverability amongst your target audience is crucial.

And with the right strategy in place, TikTok is an exciting and engaging way to educate and entertain your audience. From how tos and quick tips. To life hacks and travel tricks.

So, after reading this short write-up, ask yourself again...should my brand be on TikTok?